Color Insight

Pur­ple is a pow­er­ful col­or that evokes strong emo­tions. Across many cul­tures, pur­ple is asso­ci­at­ed with the glam­our of roy­al­ty and lux­u­ry. It is also asso­ci­at­ed with cre­ativ­i­ty, mys­tery, and […]

Insights on its use in Cul­ture, Brand­ing and Fash­ion. Wel­come to the sun­ny side of col­or! As the bright­est of all the col­ors on the col­or wheel, yel­low is such […]

Spring has arrived in North­ern Cal­i­for­nia with its beau­ti­ful shades of green! As the col­or of the sea­son, green soothes and uplifts our spir­its as an eter­nal sym­bol of renewal […]

Note: A late Hap­py New Year’s every­one! For the start of the New Year, I’m shar­ing fas­ci­nat­ing facts about the col­or white1—a few I’ve recent­ly learned from Uni­ver­si­ty Art’s terrific […]