When it comes to personal presence, nothing conveys one’s attitude and personality more than color.
In fact, even before a client speaks, shakes hands, or participates in a Zoom call, their colors have already made an impression. For wardrobe consultants, hair stylists, and makeup artists, color isn’t just aesthetic—it’s a powerful strategy.
Fortunately, now you can learn to master color—and this can make all the difference between helping clients blend in or helping them truly shine!
Consultants: Dressing for Authority and Authenticity
Wardrobe consulting is about aligning who someone is with how they are seen. And, clothing color choices play a major role in how one projects their image to an audience:
· Confidence and authority: For example, a navy blazer suggests credibility, while a black suit may feel too severe. A jewel-toned blouse adds approachability and warmth.
· Flattering presence: Here’s the secret—match clothing to undertones to enhance one’s natural vibrancy, this makes clients look healthier and more polished.
· Consistency: Consultants who use color fluently ensure their clients’ wardrobe, website, and headshots align seamlessly.
With deliberate color choices, clients don’t just look better—they feel empowered, leading to stronger connections in every setting.
Makeup Artists: The Power of Undertones
Makeup is color theory in action. Did you know that a shade that works beautifully on one client may wash out another? Here’s why—it’s all about the undertones. Case in point:
· Warm undertones harmonize with peach, coral, and earthy tones.
· Cool undertones shine in pinks, plums, and icy shades.
· Neutral undertones can swing either way, but balance is key.
Lighting also changes perception, so always keep this in mind. What looks flawless in studio lighting may actually appear garish in daylight. Makeup artists who understand these shifts in color can create looks that flatter across all types of settings—from camera-ready to real-world scenarios.
The Confidence Connection
When it comes to color, wardrobe consultants, hairstylists, and makeup artists are united by one goal: building confidence in their clients. A client who feels confident in their colors shows up stronger—whether it’s in meetings, on stage, or online.
Again, that’s the true value of mastering color: it’s not just about appearance, but about empowerment.
Why Training Matters
Even seasoned pros can fall into habits or rely on their intuition. But choosing color is as much a science as it is an art form. And receiving professional color training helps provide the structure, language, and strategy to back up one’s creative instincts with professional consistency.
Color Kinetics offers that foundation—teaching how to see, analyze, and apply color so clients look and feel their absolute best. Taught by internationally renowned color expert and educator, Mary Lou Manlove, you’ll see the color in a whole new way—and be able to assess and determine the appropriate colors for clients with more nuance and accuracy. Sign up today!
Begin with ColorKINETICS© Today.
Reserve your spot now—seats fill quickly!
Better yet, if you have questions, feel free to call Mary Lou Manlove at (650) 400-2230 to find out more.