Strategic Shopping with PANTONE Color knowledge

Pan­tone has released its Col­or Fore­cast for the Spring 2019 Col­ors. What does that mean for you? Time to go Shop­ping! Yes, but you need to pick your time.

If you are not a fash­ion­ista or inte­ri­or design­er (or anoth­er col­or pro­fes­sion­al), the PANTONE col­or fore­cast may not seem impor­tant, but this is how it influ­ences your cloth­ing choices:

Sea­son­al col­ors are planned months and years ahead. PANTONE Col­or Insti­tute releas­es a col­or trend fore­cast for each sea­son, high­light­ing the top col­ors that design­ers will fea­ture in their prod­ucts for the upcom­ing sea­son. These col­ors will show up in cloth­ing, inte­ri­ors, and in fab­rics for drapes, uphol­stery, etc. for years to come.

Design­ers and cloth­ing man­u­fac­tur­ers are cur­rent­ly busy work­ing with the Spring/Summer 2019 col­ors or vari­a­tions of them for the cloth­ing that will hit the stores in Feb­ru­ary 2019.

Here is how you can be strate­gic with your shop­ping dol­lars and your PANTONE col­or knowledge.
1. Shop now in the depart­ment or spe­cial­ty stores for Fall/Winter 2018 col­ors while the selec­tion is good. Shop­ping ear­ly in the sea­son actu­al­ly saves you mon­ey, because you can buy the whole out­fit. Lat­er in the sea­son, you can pick up the bits and pieces on sale. But com­plete your unit of cloth­ing ear­ly in the buy­ing cycle.

2. Shop now in the clear­ance stores like Nord­strom Rack, TJ Maxx, Ross, etc. if you liked the last sea­son’s Spring/Summer 2018 col­ors bet­ter. Or if you want to pick up an extra copy of some­thing you loved.

3. Wait to Shop? Be sure to look ahead at the Spring/Summer 2019 line up of col­ors, if they have some of your favorites you may want to wait and save your mon­ey to invest in those col­ors. Wait­ing to buy just the right col­or in just the right out­fit is strate­gic. You will cher­ish that item for years to come. It will be worth the wait.

SPRING / SUMMER 2018

FALL / WINTER 2018

SPRING/SUMMER 2019

Which col­ors look best on you. If you feel over­whelmed or stumped with the choic­es, I can help you nar­row it down and teach you to under­stand why cer­tain col­ors har­mo­nize with you.

Know­ing what col­ors are right for you, and why that is so, can save you both time and mon­ey in the stores. Know­ing what col­ors are right for you can also cut down on frus­tra­tion when you are hav­ing dif­fi­cul­ty find­ing clothes that look and feel right. Once you under­stand what works for you and why, you can rest assured that if you don’t like the way you look in an out­fit there is noth­ing wrong with you, but there is some­thing wrong with the clothes!